Executive Profile

Experienced executive with a strong background in software development, digital marketing, and business leadership. Former CEO of eWaves for Software Solutions – a joint Egyptian-Saudi company – where I led the development and delivery of CRM, ERP, and custom software projects. Co-founder of Ingoal Software, Ingoal Cosmetics, and Aqar Ingoal, contributing to product innovation and growth in software, beauty, and real estate sectors. Worked as a consultant for software and marketing strategies across several Gulf companies. Skilled in technical leadership, campaign management, SEO, and operations. Holder of an Executive Director Certificate accredited by Dubai Knowledge.

Key Achievements

30%
Lead Generation Increase
20+
Team Members Managed
10+
Successful Project Launches
25%
SEO Ranking Improvement

Professional Experience

CEO
Chief Executive Officer
eWaves for Software Solutions (Egyptian-Saudi Company)
July 2024 – July 2025 | Cairo, Egypt
  • Led the Egyptian operations of the company, achieving a 15% increase in project delivery efficiency.
  • Directed software development for web, mobile, CRM, ERP, and custom solutions, overseeing 10+ successful project launches.
  • Managed a high-performing cross-functional team of 20+, fostering a collaborative and productive environment.
  • Coordinated client projects across Egypt and Saudi Arabia, ensuring timely and budget-compliant execution.
CF
Digital Growth Strategist / Co-Founder
Ingoal Cosmetics – Aqar Ingoal – Ingoal Software
January 2024 – Present
  • Built digital strategies and advertising campaigns for B2C and B2B products, increasing lead generation by 30%.
  • Managed SEO and indexing efforts using Google tools, resulting in a 25% improvement in search rankings.
  • Oversaw technical platforms, branding, and lead generation workflows, optimizing conversion rates by 18%.
CS
Consultant – Software & Digital Marketing
Freelance / Contracting Roles – Multiple Gulf Companies
2021 – Present
  • Provided strategic consulting on software systems and digital campaigns, improving client ROI by an average of 20%.
  • Audited and optimized marketing funnels and advertising effectiveness, reducing client ad spend by 10%.
  • Worked remotely and onsite with SMEs and startups in Saudi Arabia, UAE, and Kuwait, delivering tailored solutions.
PM
Project Manager
HebeKind (USA)
August 2020 – May 2022
  • Led planning and execution of a social networking site, completing the project 2 weeks ahead of schedule.
  • Managed global development and content teams of 15+, ensuring seamless collaboration and timely deliverables.
FS
Full Stack Web Developer
Malah Software
August 2018 – June 2019 | Egypt
  • Built full-stack Laravel applications with modular architecture, reducing development time by 10%.
  • Used Git, SOLID, and MySQL in team environments, contributing to efficient code management.
MD
Marketing Designer
Xchange Fitness Club
September 2016 – August 2017 | Tanta, Egypt
  • Designed digital content and social media visuals, increasing engagement by 15%.
  • Conducted SEO keyword analysis and implemented optimization, improving website traffic by 20%.
SR
Software Sales Representative
Shora Soft
June 2015 – August 2016 | Shebin El Kom, Egypt
  • Presented and sold CRM/ERP systems to business owners, exceeding sales targets by 10%.
  • Provided training and onboarding for clients, ensuring smooth system adoption.